We set out to give Woodloch a voice of authenticity, vacating as much “sales” language as possible, and by harnessing the power of it’s origin story. We’ve been able to do this by committing to a documentarian-style video platform as well as capturing those special moments that happen on Woodloch’s campus naturally every day.
What do we set out to do every day? Bring families closer together. Whether that’s our express mission, or the byproduct of our entire program, that’s what’s happening at Woodloch daily, and more so than at any other vacation destination. “Woodloch; a Story About Bringing Family Together” has become our adopted motto, our new tagline, and should be our brand mission. No one in our compset can claim anything close to this and we have harnessed this concept and expressed it visually.
Of course we’ve put a lot of this video and photography to good use in our advertising, but in 2016 we want to go even deeper. Jumping into highly-targeted PPC/Retargeting/Programmatic digital ad buying, and hopefully getting into digital TV ad buying (pre-roll, in-content streaming web video and tv).
Our website continues to grow as our inbound links become more reputable, our SEO improves over time, our marketing efforts drive more and more traffic directly or through referrals. Our year over year stats (15/14) show a dramatic, nearly 20% growth, mostly in organic search traffic. The graph below shows our web statistic growth over the past 5 years with a focus on web-related marketing. Over 200% growth, approaching 2,000,000 visitors this year alone. As we launch this new website I am extremely confident it will only help to better qualify our inbound leads, clear up confusion across the Woodloch brand, offer an easier-to-use system and be twice as SEO rich as our previous site.